From $0 to 55% of Revenue — Building Professional Services from Nothing
Situation
Butlr had no professional services function. The company sold IoT sensors but relied on customers or internal teams to handle installation. No revenue stream, no partner network, no pricing model, no delivery infrastructure.
Action
Built an entire professional services organization from zero — pricing, tools, partners, team, legal frameworks. Established 3 strategic global partner networks, built automated quoting and deal desk tools, restructured legal frameworks, and deployed remote fleet management capabilities.
Result
Grew professional services from $0 to ~$7M annually in 18 months. Professional services now accounts for 55% of total revenue. Mean Time to Revenue dropped from 4-6 months to 30 days. Built a scalable delivery model across USA, Canada, EU, Australia, and Japan.





