From $0 to 55% Revenue — Building Professional Services from Nothing
Situation
Butlr had no professional services function when we engaged. The company sold IoT sensors but relied on customers or internal teams to handle installation. There was no revenue stream for professional services, no partner network, no pricing model, and no delivery infrastructure.
Task
Build an entire professional services organization from zero — pricing, tools, partners, team, legal frameworks — and grow it into a revenue-generating engine.
Action
Converted the original team of Field Application Engineers into Project Managers, built a formal PMO, then evolved it to include an embedded DevOps organization. Established 3 strategic global partner networks, built automated quoting and deal desk tools, restructured legal frameworks, created installation QA tooling, and deployed remote fleet management capabilities.
Result
Grew professional services from $0 to ~$7MM annually in 18 months. Professional services now accounts for 55% of Butlr's total revenue. Mean Time to Revenue dropped from 4-6 months to 30 days. Built a scalable, repeatable delivery model across USA, Canada, EU, Australia, and Japan.











